Entries Tagged 'Publishing' ↓
February 17th, 2008 — Publishing
Without a doubt, blogs are powerful and dead-simple web-publishing machines. Such unique advantage makes them winners for private writers, entrepreneurs and marketers to use as a money-making platform. Blog can help you publish anything you want including:
- comments, personal observations,
- ebook chapters;
- specialized courses;
- website pages,
- RSS feeds,
and so forth.
Tune them up and you can consider yourself a proud owner of a successful web property, bringing you profits days in and days out. And here is how you do it.
First question is what Blog system to use?
Quite frankly there is great number of possible options free and paid. The winner choice for many is free well-know blog by name of WordPress. Very easy to install, manage, publish and upgrade with thousands of mods available in order to ease your blogging life.
Question number two. What niche to target?
If your main source of income would be contextual advertising like Google AdSense and promotion of affiliate products then you obviously want to choose a market with:
- high-demand niche by analyzing a list of related keywords. There are tens of softwares available to create such list for you. You can choose any like this one – Good Keywords. Don’t forget to use the Overture keyword-suggestion tool and Google
Sandbox. You want to see how many times people are searching for particular keyword related to your niche and, what is important, how much advertisers are bidding for your niche keywords. In other words how much money will you be able to earn via AdSense or other PPC programs, when your site is ready. Your task is to find keywords with high advertisers bid amounts and low search engine competition, so you can optimize your blog pages for them, rank high and rip the profits.
- find possible affiliate programs with powerful products and link partners. See what their Google PR and Alexa traffic ratings are. Estimate how great their products and how tough your competition is.
- how powerful and optimized are your niche website competitors? Will you be able to conquer your place under the search engine sun and what kind of work is required?
- collect unique content for your website by writing it yourself, outsourcing the job, “borrowing” from public domain, licensing or republishing.
When you discovered a good niche with relatively high demand and relatively low direct competition you are ready to setup a blog and start posting your way to riches.
Its very easy now to start from outsourcing free content by republishing related RSS feeds. Also consider republishing targeted articles, reviews, reports – anything you can get.
Concurrently strongly consider writing or ordering your own unique content optimized for high-potential keywords you found during your research. Unique content is a must for getting high SE rankings and separating your web resource from hundreds or thousands of others.
Search engines will give you top rankings on two conditions. These two things are often underestimated by novices what literally dooms them to failure. They are:
- content uniqueness and
- quality backlinks.
You will solve both problems by publishing unique content and then promoting it in the form or free articles, reports or courses with your link to your site, thus generating a number of one-way incoming links.
As soon as search engines picked up your site and provided you with more or less steady traffic, add Adsense ads, create PPC resource pages and start testing n tracking process. Tune your ads until you discover best colors, format and position that repeatedly reports highest clicktrhough rate (CTR) per visitor.
Now it is time for joining chosen affiliate programs and adding ads and links for products you promote. Blend and test these affiliate ads for maximum return as thoroughly as you did with PPC ads. Affiliate income may become the main source of revenue for your niche site.
That’s it, maintain your site, keep posting new content and enjoy steady income growth.
Next level is securing a financial prosperity for yourself by developing a network of such profits-pulling web-property. So what are you waiting for?
Pavel Lenshin is an Internet entrepreneur. Discover how marketing experts build their Adsense fortunes online from $47 “Adsense Empire” guide at http://anesbo.com/ebooks/adsense-empire/ for Free.
February 16th, 2008 — Publishing
Blog is a short of “weB LOG” or a method of storing any kind of information online. Such organized informational posting and archiving was named “Blog”.By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors’ attention hands-down.
They give you exactly what you need – targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is why Blog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don’t have to stuff your head with “how-to-make-my-content-viral” problems any “traditional” website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of “traditional” email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing “email lists”, subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit, is that RSS uses so-called “pull” method of delivering a message. Unlike “traditional” email, you don’t have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a new Blog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don’t receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your new Blog posts. If they don’t like it, they just remove your RSS feed from their RSS feed aggregator software and that’s all. Unlike email you cannot “push” your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load your Blog post themselves.
Don’t get me wrong, I’m not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won’t rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
Pavel Lenshin is an Internet entrepreneur. Discover how to use blogging for deep and fast website indexing and maximum profits by reading the $47 “Blog N Ping” online tutorial at http://anesbo.com/ebooks/blog-n-ping-tutorial/ for Free.
February 16th, 2008 — Publishing
The name of CAN-SPAM Act of 2003 is the acronym and stands for “Controlling the Assault of Non-Solicited Pornography and Marketing”. It was signed by the US President and has taken effect January 1, 2004.
To the full text of the law, please, refer to
The main concern of all epublishers in respect to the new Law is how to continue to operate legal online business and avoid violations and “accompanied” penalties.
There is no clear definition of ePublishing, but from all evidence, industry-related professionals can enjoy sound sleep, as there are, at least, two reasons why electronic materials on subscription-based basis cannot be considered as “unsolicited commercial electronic mail” – the major concern of the Law:
1. Subscription-based electronic mail cannot be unsolicited by definition;
Please refer to the SEC. 3. DEFINITIONS (1) of the CAN-SPAM Act of 2003 where the term – “Affirmative consent” is clearly explained.
If you generate subscribers through distinct and comprehensible subscription web-form that states what kind of information they will get, this is enough for receiving their “Affirmative consent” and any future emails you send are not “unsolicited”.
The main thing to be mentioned is that in order to further protect yourself from false or deliberate automatic subscription of people, who did not give their consent, you need to setup double opt-in system that won’t add any new subscriber unless their personal confirmation is received.
The last note concerns those publishers, who buy “subscribers”. Make sure that companies you buy from, generate their subscriber databases with a clear note that their Subscription information will be transferred to 3rd party(ies). If such “transfer” was made without subscribers’ consent, you may also be accused of sending unsolicited email.
Please refer to Definitions section of the Law and make your subscription boxes complying with it.
2. ePublishing may not be considered as Commercial electronic mailings.
Even though there is no clear definition of ePublishing and I predict future disputes on this matter, the Law gives definitions to 2 types of electronic mail:
1. Commercial electronic mailings.
2. Transactional or relationship messages.
“Term ‘commercial electronic mail message’ means any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose).” (see CAN-SPAM Act of 2003, SEC. 3, (2), (A))
As for complete definition of primary purpose the Law states:
“(C) REGULATIONS REGARDING PRIMARY PURPOSE.- Not later than 12 months after the date of the enactment of this Act, the Commission shall issue regulations pursuant to section 13 defining the relevant criteria to facilitate the determination of the primary purpose of an electronic mail message. (see CAN-SPAM Act of 2003, SEC. 3, (2), (C))”
For now, unless the main target of your emails are solo ads and commercial promotion, your electronic issue is not a “commercial electronic mail message” as its primary purpose is to inform, educate, discuss and so forth, not advertise.
Though, I believe hundreds of so called “Publishers”, who send mainly solo ads or promotional materials, will have to “reevaluate” their preferences and change publishing policy or rewrite their subscription boxes to state something like: “Signup for receiving solo ads and other promotional materials”.
“…The term ‘commercial electronic mail message’ does not include a transactional or relationship message…” (see CAN-SPAM Act of 2003, SEC. 3, (2), (B))
As you will see, ePublishing is much more likely to be addressed as a transactional or relationship messaging.
“The term ‘transactional or relationship message’ means an electronic mail message the primary purpose of which is -
(iii) to provide – at regular periodic intervals, account balance information or other type of account statement with respect to, a subscription, membership, account, loan, or comparable ongoing commercial relationship involving the ongoing purchase or use by the recipient of products or services offered by the sender;
(iv) to provide information directly related to an employment relationship or related benefit plan in which the recipient is currently involved, participating, or enrolled;” (see CAN-SPAM Act of 2003, SEC. 3, (17), (A))
Next is the compliance with requirements for Transition of Messages.
Section 5 is entitled as “Other Protections for Users of Commercial Electronic Mail”, i.e. it relates to “Commercial Electronic Mail”, so one can assume that by sending “transactional or relationship message” he or she can lawfully violate these requirements, what common sense suggests to be strange.
In any case, I believe this is in best interests of all epublishers, who run their legal businesses in good faith and standing to comply with these requirements, especially senders of “solo advertisements”.
The best way to present these requirements is probably to get acquainted with clear and concise headlines of the respective Section:
“(a) Requirements For Transmission of Messages:
(1) Prohibition of false or misleading transmission information;
(2) Prohibition of deceptive subject headings;
(3) Inclusion of return address or comparable mechanism in commercial electronic mail;
(4) Prohibition of transmission of commercial electronic mail after objection;
(5) Inclusion of identifier, opt-out, and physical address in commercial electronic mail” (see CAN-SPAM Act of 2003, SEC. 5)
Respect these requirements and make necessary publishing adjustments.
As you see, several not-so-obvious moments still exist, so we can expect new amendments in the nearest future and express our hope that they will help to, at least, partially resolve SPAM issue.
For more in-depth definitions and interpretation, please, refer to the full text of the Law and receive legal advice.
Pavel Lenshin is an Internet entrepreneur, web-developer and marketer, founder of the entrepreneurship portal, where you can find discounted Internet services, marketing solutions, FREE ebooks, FREE reports and finally uncover innovative business strategies through FREE “NeoProfit Circle”. Visit: http://anesbo.com