Entries Tagged 'Startup' ↓

The most of what I’ve planned to say is already explained in these three words mentioned above. It would probably be the end of the article. Maybe somewhere else, but not here, as I haven’t yet explained you the blueprint for success with content rich web-site.

Without going too far let’s use any popular web-site directory and look for online magazines or just theme-focused web-sites. You will quickly grasp what I mean particularly. They usually consist of many stand-alone pages on certain topic related to the main web-site subject. Generally they have a complex and deep directory structure, in the contrast to the e-commerce shops complexity, which are mainly more technical rather then contextual.

Although I should clearly emphasize that these two strategies are the “backbones” of all variations of existed models, it’s understood that it is a big temptation not to include some product sales letter into already known and established content rich web-site or not to expand your already highly profitable product sales web-site or e-shop with a very good content material related to the topic.

Back to our “backbone” #2.

Their TASKS are to:

1. Provide a visitor with information s/he is looking for in Quality, Quick and Qualified way, implementing, therefore, my rule of “3-Qs”.
2. Answer at least the majority of visitor’s questions. If this task is not successfully accomplished your visitor is lost to continue exploring other web-sites for answers, that haven’t been found at your site.
3. Make your visitor spend more time at your web resource, as it will mean that s/he is highly interested in information you arranged.
4. Make a time-spending for anyone who comes by to be pleasant. That is why the structure, web-site navigation, content and its representation are much more important in comparison with the site that utilizes “buy or goodbye” policy.
5. Build long-term online credibility at the expanse of quick profits. Any online sales are subsidiary and shouldn’t be considered as target number one.

FEATURES:

• Presentation of the quality information concerning given subject.
• Complex navigation structure.
• Relatively big web-site in terms of occupied space.
• Demands a lot of support efforts.

How long is the way?

Much longer then putting sales-letter web-site. Credibility and online community respect cannot be built on 2-3 web-pages of information and 2-3 weeks of work. If you are serious about your online presence and you can afford spending several months exclusively for creating content rich web-site disregarding the time needed to collect that information and gain necessary skills and knowledge first. That is the way you should go through.

SEs, on the contrary to the “buy or goodbye” concept web-sites, are also your allies in that e-business game. They will like you because you help them deliver what they are looking for – information. As a result you can save a lot of advertising funds, by creating keywords attractive web-pages and focusing on high SE rankings, therefore getting free traffic non-stop. Good SE placement and indexes-directories listing are the number one priority, and fortunately to you, this task will be accomplished indirectly and without much work from your side. How? Just by developing and delivering high-quality info, you will discover very soon that your web-site is ranked in the top 10.

The developing process comprises the creation of quality content, writing and publishing your own as well as third party articles, offering info products like ebooks, video, audio or just text files, creating autoresponder courses, sending newsletters, ezines, setting up a discussion board, running online surveys, online interactive games etc. It seems like serious work, but $15.000 monthly is also serious money, isn’t it?

PROS:

1. A quick way to build yourself a reputation of expert in the field of activity given.
2. Vast possibilities to create a loyal online community.
3. More fundamental way to establishing online presence.
4. Steady and growing auditory equals to steady and growing monthly cash flow.

CONS:

1. Relatively more time consuming and longer way to make “first money”.
2. Will demand writing skills as well as certain level of knowledge and skills to be able to share it with others.

Get THE MOST of it.

With what has already been said, the time seems to be of the most value. To be efficient you should strive to save time, plan your work and increase productivity. It is very easy to be distracted when building content-rich web-sites. As it was told numerous times: “Internet is a huge distracter”. I don’t want to repeat over again but you should stick to the plan and be focused.

In previous article I suggested to start publishing online newsletter, e-magazine or offering e-business courses – anything to create a steady number of visitors. With “stay with me” web-site concept it is not advisable, it is obligatory, so the most valuable advise here would be to automate as much business processes as possible.

You’ve got to have software to automate your web-site updates, software to keep all your content, subscribers’ databases etc. These 3-5 programs are the basis of running your effective business. The rest depends solely upon your desire to achieve success.

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Pavel Lenshin is an Internet entrepreneur, web-developer and marketer. Learn how you can maximize your online profits and get a free access to special profit opportunities and thousands of dollars of ebooks, reports, software, email courses, audio interviews, exclusive programs, resources and enjoy advanced Internet services. Register now free at http://anesbo.com

The first popular strategy for e-business websites we are about to discuss could also be described as a “Sale Focused”.The vastly known description to that kind of online presence is “mini-sale-site”. I wouldn’t support that description as i don’t think it is complete enough. The term “mini” usually refers to a one-two-three page website, the only purpose of which is to sell some product/service. I should put here a big “BUT”.

On the contrast to that meaning, I could give you numerous examples of content rich websites with two to three pages of 5-10 power articles and a site that consists of 20-50 pages of blatant sales letters.

That is why the main idea behind any “mini-site” is not a number of pages, rather then strict and unconsciously straightforward direction towards product/service selling. That is why any e-shop will meet “mini site” requirements as they are nothing more then a number of sales letters directed to turn the usual surfer into the buyer as quickly as possible.

Their TASKS are to:

1. Present the visitor with a product/service;
2. Reassure her/him that it is the best offer in the whole universe;
3. Show them how they managed to live all that time without their product/service;
4. Give them a guarantee that they will even be able to “fly to the Moon” tomorrow, if they buy what we offer today;
5. and close the sale. If needed, capture your visitor’s email and explain for the next 5 days, that they are losing their unbounded wealth with each day of purchase delay.

FEATURES:

• The only purpose is to close the sale.
• Main income is generated by direct web-site sales. Indirect income streams through additional services, except all kinds of partner programs, are subsidiary.
• Demands integrated e-commerce solutions to be able to serve smoothly all volumes of sales.
• Relatively high business process automation.

How long is the way?

Absolutely short. If you will come to one of those giant e-shops and be amazed by the structure and service complexity, you would better not, as their core consists of a big number of sales pages with a bunch of additional services. If you have already seen yourself in the chair of President or, at worst, Vice-president of such online giant reseller, all you need to do is setup one page sales letter web-site and then grow, grow and grow.

If your name is similar to Bill Gates or George Soros, in other words, you have a famous First and Last Name to sell as a trade mark, the only job left for you is to announce another “Killer Breakthrough Product” and emphasize for several times, that it is Yours. Then wait while a flood of people tear your offer apart leaving you all their money. They don’t usually pay any attention to what you are actually selling.

If you are not so lucky and you don’t also have rich content to prove that you are as good as your “neighbor” – Mr. The Best, you will have to spend your main business budget on promotion/advertising.

That is why PPC (pay-per-click) and PPS (pay-per-subscriber) are the main options, where you should spend your hard-earned “American presidents”. eZine promotion shouldn’t be also forgotten.

Be sure that Search Engines won’t like you from the very beginning and you will spend years of hard work and promotion before your TM is established and Search Engines are nothing left, but to admit that your site is really “Cool”. The reason is simple. No relevant content = no relevant SE placement.

PROS:

1. Almost no preparation time. Just put it on the net. The sooner, the better.
2. As mentioned above – automation leads to hands down business as a result.
3. Quick servicing. “Buy or Goodbye” concept.
4. Relatively quick money.

CONS:

1. Demands sustainable advertising funds as the main source of new prospects, unless you are a well-known expert with several thousands of grateful clients. SEs are not your friends until you are prosperous and recognized as a online reseller.
2. Small visitor return rate as a result of total or partial content absence.
3. Harder conditions for credibility building.

Get THE MOST of it.

To minimize Cons and maximize Pros you should start working on additional services and offers like publishing your own e-magazine or offer a free email course, offering free consultations, implement viral marketing strategies – everything you can do to make your visitor come to your site again.

That tactic makes your site more similar to the websites that utilize strategy #2. Meanwhile I can stress that these “excessive” efforts, on the one hand, make your hands bounded by additional work, but on the other hand, create a relatively steady website auditory by sustaining a dialog with prospects and therefore more attractive circumstances for recurring sales and maximizing profits.

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Pavel Lenshin is an Internet entrepreneur, web-developer and marketer. Learn how you can maximize your online profits and get a free access to special profit opportunities and thousands of dollars of ebooks, reports, software, email courses, audio interviews, exclusive programs, resources and enjoy advanced Internet services. Register now free at http://anesbo.com